Direction is set by considering concept, structure, and feasibility together. This keeps the work anchored to what can ship with the smallest number of handoffs.
How the work stays coherent
The work stays under one direction across phases. That reduces translation errors, protects intent, and keeps the final result coherent.
Constraints are surfaced early. Tradeoffs are made explicitly. The work is shaped with a clear view of how it will be delivered, operated, and extended.
Engagements end with a clean handoff: decision records, system notes, and a team that can run it.